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Yes, yes, we all know that the economy is tanking, the barbarians are at the gates, and our hopes are low – and getting lower. So, here’s your chance to raise the economic outlook, someone’s intelligence quotient, and your spirits at the same time – buy books for the holidays.
To get you started, watch videos clips of your favorite authors, find 17 reasons why books make great gifts, and search through a slew of helpful book lists on Random House’s Books=Gifts website.
Don’t have a lot to spend? Check out the used and remaindered books dealers. You don’t participate in gift-giving? Then buy yourself a book. Prefer to give to charity at this time of the year? Buy and donate a book. Hate to patronize big box stores? Visit your local independent bookseller - and buy a book. Don’t want to bother with waiting in line at the post office? Order and ship on-line – but buy a book. Not sure of someone’s reading taste? Here you’ve got some options – 1) ask the person in question what titles that they are longing to read (I’ll bet that they tell you) or 2) go to a Readers’ Advisor for suggestions. In either case, buy a book.
Don’t know where to find a Readers’ Advisor? Yes, you do – you’re reading this blog. During the holiday season my fellow RATS and I do not put on little elf hats (because seeing RATS in elf hats is gruesome rather than festive), but we are here to help. If you’re home from Hogwarts for the holidays, send us an owl – otherwise, e-mail, call, or show up in person. We can assist you with that most important of holiday decisions – which books to buy.
Have I deflected all your objections, overridden all your reservations? Now go buy a book.
