Bronwen Everill on Abolition and Ethical Capitalism

In this interview, Professor Bronwen Everill discusses her book, Not Made By Slaves: Ethical Capitalism in the Age of Abolition. She covers how Abolitionist Consumers attempted to end slavery with their pocketbooks—staging sugar boycotts and attempting to buy only items that were free from the slave trade. Consumer culture, the rise of labelling, and morality combined to create complicated trade relationships and change the way the public thought about the changing economics of Industrialization.